The Premier League football club Manchester City has signed their first E-Sports player. Kieran “Kez” Brown will represent the premier organization in FIFA tournaments and attend events hosted by Manchester City. The move was in reaction to the rapid growth of Esports, in which a top club in the German Bundesliga bought a League of Legends team.
Kieran will play the world’s most dominant football game Fifa 16, will live stream on Twitch, and produce videos that fans can enjoy for Youtube. The club is focused on growing the interaction and overall experience it has with fans, and enhancing their overall presence in the industry. What easier way to do this?
According to a statement by Manchester City:
“This is a natural evolution for Manchester City. We’ve been very involved with our partner, EA Sports, and the FIFA franchise for some time,” City Football Marketing SVP Diego Gigliani said. “When we set out to find an esports player, we decided we wanted someone who was a fantastic, young, talent, but also with a hunger and a desire to grow. We strongly believe we have found that in Kieran. He is full of potential. Not only is he a great player, but we also believe he will engage and interact brilliantly with our fans all around the world.”
With the creation of Eleague with TBS, and owners of several sports teams backing Esports, who will be involved next?