Razer sponsors the first Formula One organization, Williams Esports.
Razer has announced that it is taking the wheel of Esports racing with a strategic long-term sponsorship of the Formula 1 franchise Williams Esports.
The evergrowing Esports market allows Williams to connect with new, and current fans to engage the brand, through social media, and events. With the use of social media, Razer and Williams will collaborate in promotional campaigns, through the use of giveaways, unique content, and brand engagement.
Razer is providing Williams with peripherals, and gaming hardware, such as their Razer laptops. In addition to the hardware sponsorship, Razer will collaborate with the Williams organization to plan and develop advanced technology. The mission is to create better technology, through improving the quality of race simulations.
Steven English, Head of Creative Services at Williams Esports:
“Razer is a world-leading lifestyle brand in gaming and a true pioneer in esports. With industry-leading products, a renowned brand and a thriving community of gamers, Razer is a natural partner for Williams as we build our name in the world of gaming and esports. Team Razer and Williams Esports are all about elite competition. Our team and players will benefit from using the top products on the market in pursuit of world championship victories, and we’ll work closely with Razer to produce incredible story-telling along the way.”
Min-Liang Tan, CEO and Co-founder of Razer:
“Williams F1 has always been at the cutting edge of Formula 1 racing, just as Razer has always been the pioneer within esports. This partnership brings the world’s best gaming gear to the world’s best esports drivers. Our gaming technology and Williams drivers’ talents will see the team in pole position for the foreseeable future.”
Williams Esports will compete in the F1 Esports Series, alongside :
Alfa Romeo Sauber F1 Esports team
Haas F1 Esports team
Hype Energy eForce India F1 Esports team
Mercedes AMG Petronas Motosports
Red Bull Racing
Renault Sport Team Vitality
Javier Guerra, Williams eSports Team Manager:
“eSports has grown dramatically in recent years to become a huge global industry, so we’re eager to take on the challenge of growing sim racing’s place in the eSports world. We’re looking forward to developing our roster of drivers, offering a select number the incredible chance to become part of the Williams family.”